MedCruise's new powerful marketing campaign to support cruising in the Med
MedCruise, the largest cruise port association worldwide, which mission is to promote the cruise industry in the Mediterranean, Black Sea, Adriatic Sea, Red Sea and Near Atlantic, recently launched (during the International Cruise Summit 2020) a powerful online marketing campaign to run during 2021 to support, more than ever, its members and destination for the resumption of cruising.
There is nowhere else where one can cruise to so many different countries within a short period of time and to enjoy, meet, feel, taste, smell as many flavours, nature, cultures and retrace the footsteps of history as one can in the Mediterranean and its adjoining seas.
This marketing campaign is divided into five different extraordinary experiences, presented in short video clips, which one can live when cruising the Med!
Culture & History
Nowhere else can such a variety of culture and history be found in such a relatively small area, home to a thousand-year-old heritage recognized by the UNESCO. The ports of the Mediterranean are the gateway to territories that treasure the achievements of the civilizations that have preceded us. #FullyAstonishing, #FullyInspiring
Active Tourism & Nature
There is no better way to experience a destiny than to immerse yourself in it with all five senses. The Mediterranean and its adjacent seas offer an endless range of outdoor activities to enjoy and make the most of the voyage. While the weather from Spring to Autumn is almost invariably ideal, even in the winter months the weather is generally very mild. #FullyAlive, #FullyNatural
The Mediterranean cuisine, one of the most admired in the culinary world, was proclaimed Intangible Cultural Heritage of Humanity in 2013 by the UNESCO, highlighted as being one of the most beneficial diets for our health and lifestyle. #FullyTasty
The purpose of the campaign is to remind cruise passengers and potential new consumers of the wonders of the Marenostrum, that MedCruise ports and destinations, are offering a five senses experience, that starts from the minute that passenger disembarks and steps immediately into an unforgettable lifetime experience.
MedCruise has historically focused its marketing strategies primarily within the industry. For the first time, the Association is willing to make a major investment in the end-consumer for the benefit of its members, and the industry as a whole.
MedCruise Director of Marketing, Mrs. Maria Cano, stated:
“The current pandemic is strongly hitting the cruise industry. MedCruise believes that now, more than ever, it is time to support the cruise industry, it is time to innovate, and it is time to think outside the box. In hard times, new and positive ideas are needed. This new online marketing strategy responds to this new era. MedCruise creates, adapts, and innovates to continue giving the best to its members and to the industry”.
You can watch the campaign video here.