The 8th Posidonia Sea Tourism Forum (PSTF) concluded in Heraklion, Crete, with a resounding call for stronger collaboration, smarter infrastructure investment, and a more inclusive approach to cruise and short sea development across the Southeast Mediterranean region.

Held under the theme “The Med: A Compelling Need for New Marquee Ports & Destinations”, the two-day forum attracted over 700 industry leaders, policymakers, port authorities, and tourism experts. The event spotlighted the region’s urgent need to expand capacity, enhance port infrastructure, and better align cruise operations with local expectations and environmental commitments.

This year’s Forum drew over 700 participants, including representatives from 15 cruise lines, 42 exhibitors and sponsors, 26 media sponsors and 52 industry-leading speakers. The event stimulated talks around sustainable tourism, developing new cruise destinations and expanding the Eastern Mediterranean’s role in global cruise itineraries.

In a nutshell, PSTF 2025 presented a comprehensive view of the opportunities and challenges shaping the future of sea tourism in the Mediterranean and beyond. The consensus: responsible growth, strategic innovation, and collaborative planning are essential for the region to maintain its appeal as a global cruise hub.

PSTF delegates were also given the opportunity to network and unwind at various side social events held in prestigious venues at picturesque locations throughout the wider Heraklion Municipality.

Here are some of the event’s highlights: