The Conference

Topics to be discussed during the Forum’s 2-Day Conference will include destination sustainability, destination marketing and delivery, guest immersion and satisfaction, overcrowding, new destination entries, port infrastructure, “green” practices and solutions, effective berth allocation solutions and daily caps on arrivals.

Programme

Delegate fees & Registration

 

The conference programme is provisional and subject to updates
09:15-09:50

Morning coffee – Registration

09:50-10:00

Welcome messages

10:10-11:30

THE CRUISE INDUSTRY: A CULPRIT OR A VICTIM OF THE OVER-TOURISM DEBATE?

  • Global tourism has witnessed a spectacular recovery in the last two years and it is expected that the industry will continue on a growth path for the foreseeable future. Over the next three years 40 new cruise ships will be delivered adding another 90,000 berths to global capacity. Is this increase enough to meet the expected rise in demand for ocean travel?
  • On the flip side, there has been extensive press coverage relating to over-tourism in a number of cities and destinations throughout the Mediterranean that are also marquee cruise ports. Negative public sentiment relates to high inner city rental prices and increased people and vehicle traffic. To what degree is cruise activity responsible and what action can the industry take to help mitigate over-crowding and public opinion?
  • As marquee destinations will probably continue to experience very high tourist arrivals, some central and local governments are moving to impose daily caps or taxes in an effort to control arrivals. Will such restrictive measures impact cruise activity?
11:30-11:50

Networking coffee break for Speakers, Delegates and Press

Sponsored by
11:50-13:10

THE FUTURE OF CRUISE DESTINATION DEVELOPMENT

  • Enticing cruise passengers to new or emerging destinations with marquee potential has been recognised by all as vital for the growth of cruise tourism. Can cooperative efforts between cruise lines and destinations for infrastructure upgrades and marketing campaigns offer a quicker path for alternative ports-of-call to be introduced to mainstream itineraries?
  • What criteria would justify earmarking certain emerging or new destinations for future cruise development and how should these be prioritized?
  • Does the model of “Private Islands” or getaways offer a solution for Europe’s popular island destinations such as the Balearics and the Cyclades?
  • In 2024, the Mediterranean experienced the hottest summer in recorded history. How will climate change impact future cruise ship deployment and itinerary planning?
  • Demographics: What will the next generation of cruise passengers be looking for in destination experiences and delivery?
  • New destination marketing and Cruise Saudi’s experience: Successes and Challenges.
13:10-14:10

Networking lunch for Speakers, Delegates and Press

14:10-14:30

Presentation: Heraklion’s new airport at Kastelli

14:30-15:45

SMALL SHIP CRUISING: A DIFFERENT PERSPECTIVE

  • Ocean cruising in recent years has attracted interest from major hotel conglomerates to invest in the construction and operation of ultra-luxury small cruise ships. Apart from offering features that reflect their particular brand identity, small cruise ships offer a more personable on-board experience for passengers. Will the demand and construction of this type of cruise ships continue?
  • Small cruise ships also offer a greater flexibility in itinerary design. What are the operational challenges that need to be solved when calling at small and off-the-beaten track ports and destinations?
  • Apart from the actual ship size and itinerary design flexibility, what other characteristics differentiate this niche sector from mainstream cruising?
15:45-16:05

Networking coffee break for Speakers, Delegates and Press

16:05-17:20

CLIA Europe session

Organised by
09:15-09:50

Morning coffee – Registration

09:50-10:00

Opening statements

10:00-11:20

CRUISE PORTS: CAN INFRASTRUCTURE KEEP UP WITH DEMAND?

  • When designing cruise ship deployment, itinerary planners must take into consideration a multitude of parameters including port suitability and berth availability. As the newly constructed cruise ships become increasingly sophisticated, can ports deliver the additional infrastructure required and still be competitive?
  • Berth allocation is a port’s responsibility, but is it actually a port problem in its entirety? Are Port Authorities and Destination Management Organizations cooperating adequately so as to achieve manageable daily passenger arrivals or is berth allocation based only on port limitations? Can a well-designed and fully transparent berth allocation system optimise the use of existing port infrastructure and increase port revenue?
  • More and more ports are investing in shore power installations, as well as in gearing up for the clean energy transition and port cities are already seeing significant reductions of carbon and sulphur emissions. For the many smaller ports that mainly rely on cruise and ferry traffic, what technical solutions and financing tools are available to them to achieve some level of environmental protection for their port and local community?
  • Earlier in the year, Greece’s Asset Development Fund announced tenders for interest in operating and developing the cruise ports of Katakolon, the Old Port of Patras and the City Port of Kavala over a 30-year period. How successful are these types of concession agreements in the short and long terms?
11:20-11:40

Networking coffee break for Speakers, Delegates and Press

11:40-13:00

CRUISE LINES & DESTINATIONS: THE NEED FOR AN EARNEST DIALOGUE

  • Is it over-tourism or over-crowding in ports of call that we are actually talking about? Have specific marquee cruise destinations surpassed their visitor carrying or bearing capacity?
  • Although there is overall consensus that destinations must strive for long-term sustainability for their tourism to survive, the short-term challenges of over-exposure, over-crowding and in some cases, over-tourism, constitute a reality that needs to be navigated. Is it feasible for destination authorities and cruise lines to discuss and agree on ways to ensure both visitor and local community satisfaction?
  • Apart from the need to secure a sustainable future for ultra popular destinations, an earnest dialogue between cruise lines and destinations to seek alternate ways of easing cruise generated traffic to popular and bucket-list sites must take place. Price related measures are theoretically an easy answer, however, are there more effective tools that can be used, such as slots for crowd-management?
13:00-14:00

Networking lunch for Speakers, Delegates and Press

14:00-15:15

Parallel session
COASTAL & SHORT SEA SHIPPING: EVOLVING TOWARDS A GREENER FUTURE

  • The EU’s Fit for 55 and its Fuel EU Maritime Initiative for reduced greenhouse gas emissions in the maritime industry are fast approaching. Will governments and the EU itself, provide the funding mechanisms necessary for ferry operators to renew fleets and ports to complete the “green transition” and meet compliance deadlines?
  • To what degree can the cost of domestic fleet replacement be transferred to the consumer with the sector still remain competitive versus other transport options?
  • The need for improved berthing and passenger facilities in nearly all Greek island destinations has been an ongoing discussion for decades. As the fleet mix of older conventional ferries and high-speed vessels is changing, the dock requirements have also changed. Can ports keep up with the necessary infrastructure upgrades that will ensure improved marine operations, safety, efficiency vehicle and passenger turnarounds and experience quality?


14:00-15:15

Parallel session
YACHTING & MARINAS

15:15-16:30

“YES” TO SEA TOURISM FORUM

11:00-15:00

FAM TRIP: AN UNFORGETTABLE JOURNEY TO SPINALONGA ISLAND

Get to know a potential high-yield shore destination.

Embark on a captivating journey that includes a guided tour through the unique ruined houses and buildings of the settlement that was, from 1903-1957, Greece’s official leper colony. Spinalonga gained international recognition as the setting for Victoria Hislop’s best-selling novel, “The Island” (2005).

Gastronomy Experience: Enjoy lunch at the new restaurant, because gastronomy is an essential part of the Hellenic Heritage experience.

 

Important notes

  1. Suggested for itinerary and shore excursion cruise executives.
  2. Participation in the fam trip is included in the Speakers’, Delegates’ and Press’ packages.
  3. Due to limited seats available, pre-registration is required to book your seat. Register here.
Organised by

Sponsorship & Advertising

As a Sponsor or Supporter of the event you can enjoy a selection of exposure opportunities, which will raise your company profile, enhance awareness of your products and services and enable you to reach out to cruise executives and the international sea tourism industry.

  • Sponsor benefits include:
  • Free delegate passes
  • Fully equipped exhibition stand
  • Sponsor’s logo on all conference literature
  • Logo on conference backdrop
  • Logo on speaker, exhibitor and delegate lanyards
  • Invitations to speakers’ dinner
  • Logo on Posidonia Sea Tourism Forum advertisements
  • Company profile to be included in the Forum programme

…and more.

For more details contact us

Advertising Options

  • Full page in the PSTF catalogue
  • Banner on PSTF website
  • Exhibitor’s promo (mass mailing)

For more details contact us

Speakers

To be announced

Travel info