The Conference

Topics to be discussed during the Forum’s 2-Day Conference will include destination sustainability, destination marketing and delivery, guest immersion and satisfaction, overcrowding, new destination entries, port infrastructure, “green” practices and solutions, effective berth allocation solutions and daily caps on arrivals.

Programme

Delegate fees & Registration

 

The conference programme is provisional and subject to updates
09:15-09:50

Morning coffee – Registration

09:50-10:00

Welcome messages

10:10-11:30

Main Conference Hall

THE CRUISE INDUSTRY: A CULPRIT OR A VICTIM OF THE OVER-TOURISM DEBATE?

  • Global tourism has witnessed a spectacular recovery in the last two years and it is expected that the industry will continue on a growth path for the foreseeable future. Over the next three years 40 new cruise ships will be delivered adding another 90,000 berths to global capacity. Is this increase enough to meet the expected rise in demand for ocean travel?
  • On the flip side, there has been extensive press coverage relating to over-tourism in a number of cities and destinations throughout the Mediterranean that are also marquee cruise ports. Negative public sentiment relates to high inner city rental prices and increased people and vehicle traffic. To what degree is cruise activity responsible and what action can the industry take to help mitigate over-crowding and public opinion?
  • As marquee destinations will probably continue to experience very high tourist arrivals, some central and local governments are moving to impose daily caps or taxes in an effort to control arrivals. Will such restrictive measures impact cruise activity?
11:30-11:50

Networking coffee break for Speakers, Delegates and Press

Sponsored by
11:50-13:10

Main Conference Hall

THE FUTURE OF CRUISE DESTINATION DEVELOPMENT

  • Enticing cruise passengers to new or emerging destinations with marquee potential has been recognised by all as vital for the growth of cruise tourism. Can cooperative efforts between cruise lines and destinations for infrastructure upgrades and marketing campaigns offer a quicker path for alternative ports-of-call to be introduced to mainstream itineraries?
  • What criteria would justify earmarking certain emerging or new destinations for future cruise development and how should these be prioritized?
  • Does the model of “Private Islands” or getaways offer a solution for Europe’s popular island destinations such as the Balearics and the Cyclades?
  • In 2024, the Mediterranean experienced the hottest summer in recorded history. How will climate change impact future cruise ship deployment and itinerary planning?
  • Demographics: What will the next generation of cruise passengers be looking for in destination experiences and delivery?
  • New destination marketing and Cruise Saudi’s experience: Successes and Challenges.
13:10-14:10

Networking lunch for Speakers, Delegates and Press

14:30-15:45

Main Conference Hall

SMALL SHIP CRUISING: A DIFFERENT PERSPECTIVE

  • Ocean cruising in recent years has attracted interest from major hotel conglomerates to invest in the construction and operation of ultra-luxury small cruise ships. Apart from offering features that reflect their particular brand identity, small cruise ships offer a more personable on-board experience for passengers. Will the demand and construction of this type of cruise ships continue?
  • Small cruise ships also offer a greater flexibility in itinerary design. What are the operational challenges that need to be solved when calling at small and off-the-beaten track ports and destinations?
  • Apart from the actual ship size and itinerary design flexibility, what other characteristics differentiate this niche sector from mainstream cruising?
15:45-16:05

Networking coffee break for Speakers, Delegates and Press

16:05-17:20

Main Conference Hall

CRUISING TOWARDS SUSTAINABILITY: PARTNERING WITH DESTINATIONS ON THE NET ZERO PATHWAYS

  • Maritime decarbonisation will need a holistic approach with collaboration across the supply chain. As the cruise industry charts its pathways to net zero, cruise lines, ports and terminals, local society and supply, together with the local (DMMO) and national authorities will need to work together if we are to achieve our collective climate ambitions.
  • Latest developments, next steps, and what’s on the horizon, connected also with necessary tool to be developed, especially with Regulations, Sustainability Standards and Assessments, as well as capacity building of the engaged stakeholders will be at centre of discussions.
  • What investments are needed to meet our policy objectives, from landside infrastructure such as onshore power supply, to facilitating production and accessibility of new sustainable fuels, the roll out of new technologies, and improved energy efficiencies?
  • Given the scale of the challenge, practical ways that the maritime and port ecosystem can partner to make progress on the net zero pathways will be explored.
Organised by
09:15-09:50

Morning coffee – Registration

09:50-10:00

Opening statements

10:00-11:20

Main Conference Hall

CRUISE PORTS: CAN INFRASTRUCTURE KEEP UP WITH DEMAND?

  • When designing cruise ship deployment, itinerary planners must take into consideration a multitude of parameters including port suitability and berth availability. As the newly constructed cruise ships become increasingly sophisticated, can ports deliver the additional infrastructure required and still be competitive?
  • Berth allocation is a port’s responsibility, but is it actually a port problem in its entirety? Are Port Authorities and Destination Management Organizations cooperating adequately so as to achieve manageable daily passenger arrivals or is berth allocation based only on port limitations? Can a well-designed and fully transparent berth allocation system optimise the use of existing port infrastructure and increase port revenue?
  • More and more ports are investing in shore power installations, as well as in gearing up for the clean energy transition and port cities are already seeing significant reductions of carbon and sulphur emissions. For the many smaller ports that mainly rely on cruise and ferry traffic, what technical solutions and financing tools are available to them to achieve some level of environmental protection for their port and local community?
  • Earlier in the year, Greece’s Asset Development Fund announced tenders for interest in operating and developing the cruise ports of Katakolon, the Old Port of Patras and the City Port of Kavala over a 30-year period. How successful are these types of concession agreements in the short and long terms?
11:20-11:40

Networking coffee break for Speakers, Delegates and Press

11:40-13:00

Parallel session-Main Conference Hall

CRUISE LINES & DESTINATIONS: THE NEED FOR AN EARNEST DIALOGUE

  • Is it over-tourism or over-crowding in ports of call that we are actually talking about? Have specific marquee cruise destinations surpassed their visitor carrying or bearing capacity?
  • Although there is overall consensus that destinations must strive for long-term sustainability for their tourism to survive, the short-term challenges of over-exposure, over-crowding and in some cases, over-tourism, constitute a reality that needs to be navigated. Is it feasible for destination authorities and cruise lines to discuss and agree on ways to ensure both visitor and local community satisfaction?
  • Apart from the need to secure a sustainable future for ultra popular destinations, an earnest dialogue between cruise lines and destinations to seek alternate ways of easing cruise generated traffic to popular and bucket-list sites must take place. Price related measures are theoretically an easy answer, however, are there more effective tools that can be used, such as slots for crowd-management?
11:40-13:30

Parallel session – ATHENA seminar room (level 0)

ΜΕΤΑVASEA Port Safety Workshop

Workshop Agenda

  • Introduction to METAVASEA
  • Climate Change and Ports
  • Cold Ironing in Ports
  • Safety Aspects of Maritime Decarbonization in Ports
  • Introduction to Soft Skills and their Significance in Maritime Decarbonization
  • Q&A, Discussion

The METAVASEA project, focusing on People-Centered Transition for Maritime Decarbonization in the East Mediterranean, is coordinated by HELMEPA in collaboration with Lloyd’s Register, World Maritime University (WMU), CYMEPA, CMMI, Premium Consulting, MIO-ECSDE, 12 associate partners, and valuable contributions of more than 70 other stakeholders, including Posidonia Exhibitions SA. Supported strategically and financially by Lloyd’s Register Foundation, the five-year project aims to map the existing infrastructure for maritime decarbonization in Greece, Cyprus, and the Eastern Mediterranean, as well as to empower seafarers, port workers, and maritime executives through the development of flexible training tools for retraining. The program aims to provide for the training and re-skilling/up-skilling of 1,500 employees on issues related to new fuels, enhanced safety culture onboard ships and in ports, digital transition, soft skills, environmental leadership, and marine environmental awareness. Moreover, it seeks to enhance the participation of shipping companies and port organizations in decarbonization initiatives, to measure the level of preparedness of shipping and coastal communities in the use of new fuels, to identify related opportunities, gaps and challenges in the Eastern Mediterranean, to prevent maritime accidents by improving operational efficiency in ship and port operations, and to raise awareness among 10,000 students, 750 teachers and about 2 million inhabitants of the Eastern Mediterranean.

13:00-14:00

Networking lunch for Speakers, Delegates and Press

14:00-15:15

Parallel session-Main Conference Hall
COASTAL & SHORT SEA SHIPPING: EVOLVING TOWARDS A GREENER FUTURE

  • The EU’s Fit for 55 and its Fuel EU Maritime Initiative for reduced greenhouse gas emissions in the maritime industry are fast approaching. Will governments and the EU itself, provide the funding mechanisms necessary for ferry operators to renew fleets and ports to complete the “green transition” and meet compliance deadlines?
  • To what degree can the cost of domestic fleet replacement be transferred to the consumer with the sector still remain competitive versus other transport options?
  • The need for improved berthing and passenger facilities in nearly all Greek island destinations has been an ongoing discussion for decades. As the fleet mix of older conventional ferries and high-speed vessels is changing, the dock requirements have also changed. Can ports keep up with the necessary infrastructure upgrades that will ensure improved marine operations, safety, efficiency vehicle and passenger turnarounds and experience quality?


14:00-15:15

Parallel session – ATHENA seminar room (level 0)
YACHTING & MARINAS

15:15-16:30

Main Conference Hall

“YES” TO SEA TOURISM FORUM

11:00-15:00

FAM TRIP: AN UNFORGETTABLE JOURNEY TO SPINALONGA ISLAND

Get to know a potential high-yield shore destination.

Embark on a captivating journey that includes a guided tour through the unique ruined houses and buildings of the settlement that was, from 1903-1957, Greece’s official leper colony. Spinalonga gained international recognition as the setting for Victoria Hislop’s best-selling novel, “The Island” (2005).

Gastronomy Experience: Enjoy lunch at the new restaurant, because gastronomy is an essential part of the Hellenic Heritage experience.

 

Important notes

  1. Suggested for itinerary and shore excursion cruise executives.
  2. Participation in the fam trip is included in the Speakers’, Delegates’ and Press’ packages.
  3. Due to limited seats available, pre-registration is required to book your seat. Register here.
Organised by

Sponsorship & Advertising

As a Sponsor or Supporter of the event you can enjoy a selection of exposure opportunities, which will raise your company profile, enhance awareness of your products and services and enable you to reach out to cruise executives and the international sea tourism industry.

  • Sponsor benefits include:
  • Free delegate passes
  • Fully equipped exhibition stand
  • Sponsor’s logo on all conference literature
  • Logo on conference backdrop
  • Logo on speaker, exhibitor and delegate lanyards
  • Invitations to speakers’ dinner
  • Logo on Posidonia Sea Tourism Forum advertisements
  • Company profile to be included in the Forum programme

…and more.

For more details contact us

Advertising Options

  • Full page in the PSTF catalogue
  • Banner on PSTF website
  • Exhibitor’s promo (mass mailing)

For more details contact us

Speakers

To be announced

Travel info